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Toys

Digital Product Design Solution

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Pink Flower

Pink Flower

Industry

Industry

Toys

Toys

Headquarters

Headquarters

Berlin

Berlin

Founded

Founded

2010

2010

Company size

Company size

50-101

50-101

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

Start-up

Start-up

25%

84%

Process

Process

Process

01

Product Range Planning

Find trends, speak to customers, benchmark and conceptualise ideas to create innovative features and value propositions for category defining product ranges. Determine seasonal launch plan.

02

Sourcing & Costing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

NPD - Product & Packaging Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

QA - Safety & Compliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

GTM - Logistics & Marketing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Product Range Planning

Find trends, speak to customers, benchmark and conceptualise ideas to create innovative features and value propositions for category defining product ranges. Determine seasonal launch plan.

02

Sourcing & Costing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

NPD - Product & Packaging Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

QA - Safety & Compliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

GTM - Logistics & Marketing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Product Range Planning

Find trends, speak to customers, benchmark and conceptualise ideas to create innovative features and value propositions for category defining product ranges. Determine seasonal launch plan.

02

Sourcing & Costing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

NPD - Product & Packaging Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

QA - Safety & Compliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

GTM - Logistics & Marketing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Product Range Planning

Find trends, speak to customers, benchmark and conceptualise ideas to create innovative features and value propositions for category defining product ranges. Determine seasonal launch plan.

02

Sourcing & Costing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

NPD - Product & Packaging Development

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

QA - Safety & Compliance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

GTM - Logistics & Marketing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

"Daniel is helping is reposition and shape the future of our company, he's an absolute whizz in understanding and creating new ideas for our strategy and marketing"
Christian Constantanides
CEO, Citisense
"I've never seen anyone envision, develop ideas and a product range as quick as him!"
Keiran Peoples
Senior Commercial Mgr, HTI
"Daniel has the secret sauce"
Diane Reichenberger
VP Global Consumer Products, Mattel
"Daniel is one of the most talented people in my network"
Mina Bastawros
Marketing Director, Airbus

Get Daniel's input to create & shape your intellectual property

Schedule a call with Daniel.

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Behance

Nicey © 2023. Designed by Goran Babarogic

Get Daniel's input to create & shape your intellectual property

Schedule a call with Daniel.

Find a slot

LinkedIn

Twitter

Dribbble

Behance

Nicey © 2023. Designed by Goran Babarogic

Get Daniel's input to create & shape your intellectual property

Schedule a call with Daniel.

Find a slot

LinkedIn

Twitter

Dribbble

Behance

Nicey © 2023. Designed by Goran Babarogic